LogiGear

Tóm tắt công việc

• Work cross-functionally with Account Managers, Developers, and Creative teams to manage and execute emails campaigns
• Creating, writing and sending marketing emails for the company. Must have a good understanding of writing for a business.
• Ensure email messages are properly constructed to adhere to industry best practices, and utilize responsive design
• Oversee email production process and creation of every email, ensuring flawless execution
• Report on results and provide insights and recommendations
• Conduct analysis of results and develop testing plans to continuously improve email performance
• Optimize emails for deliverability, open rates, conversion rates, mobile rendering, etc.
• Problem-solve deliverability issues, including detailed analysis of bounces, spam complaints, opt-outs and ISP server responses
• Manage special email requests for clients and coordinate timeline and deliverables
• Define and manage a best-in-class email marketing strategy
• Manage the email marketing budget – forecast and track projections against actuals
• Assess competitive landscape by examining email strategies of key competitors and the overall industry to understand emerging trends

• Undergraduate degree in related field
• 6 months to a year experience managing email campaigns of at 10,000+ emails/month in scale. Strong understanding of Internet-based consumer behavior
• Tactical, hands-on experience in high-volume email marketing environment
• Understanding of email marketing principles and best practices to ensure email messages are properly constructed to meet industry standards
• Experience with multiple ESPs, and fluency with basic tenets of email system architecture
• Marketing automation experience with salesforce a plus.
• Comfortable with HTML & CSS
• Proven, demonstrated ability to analyze data
• Attention to detail in producing deliverables while understanding big-picture objectives and strategy
• Must be a self-starter who excels at multi-tasking and thrives in a fast-paced environment
• Ability to communicate and work in a cross-functional team environment to achieve common objectives
• Must have a strong command of the English language for both written and verbal communication
• Excellent problem-solving and decision-making skills
• Superb time management skills with ability to prioritize and shift workload to meet deadlines
• Proficient with Microsoft Excel, Word, and PowerPoint
• Google Analytics and/or other web analytics experience is a plus