Autonomous

Overview of job

• Construct top targeting segments based on campaign goals through fan demographic data, Facebook insights, Affinity markets, Custom Audiences, etc. and other data available.

• Analyze data to maintain and forecast monthly budget, ROI figures to hit your as well as company goals.

• Apply appropriate analysis and optimization techniques to aggressively scale paid media campaigns on Google Ads, Facebook and others…

• Manage relatively big Google Ads/FB budget (at least $50k monthly)

• Stay current with best practices and changes related to social media marketing, analytical & e commerce tactics.

• At least 2+ years’ of experience in Digital Marketing with Google Ads.

• Strong experience and analytical background in paid media with a strong desire for driving conversions and delivering ROI.

• Deep knowledge in SEM and Google Ads.

• Deep experience in Google Analytics and/or other analytics softwares.

• Comfortable with A/B testing tools and methods to prove statistical significance between ad and target market variations.

• Data-driven, positive, multi-tasking, working well both with other team members and individually, enjoy working in a fast paced environment.

• Having HTML, CSS, Javascript knowledge is a plus.

TEAM CULTURE REQUIREMENTS

• You must be a fast and thorough learner.

• Able to constantly challenge yourself to stay on top of your game and upgrade yourself every day.