Niteco Vietnam HN

Overview of job

The CRO Specialist plays a critical role in managing the execution of website projects and landing pages for lead generation, as well as eCommerce sales. This person will report to the Marketing Manager, and this role will involve collaboration with all departments including project management, content, marketing, IT, executives, design, and other vendors.
JOB DESCRIPTION:
In this role, you will really make an impact as you get to look at the customer journey and identify areas for improvement. The CRO Specialist will own the A/B testing process, web insights and analytics.
• Increase engagement and conversion rate of our client websites through A/B testing
• Design, build and execute split testing, multivariate testing and other testing approaches for websites and landing pages
• Use data to drive plans: perform ROI analysis and drive decisions on opportunities and marketing/conversion effectiveness
• Collaborate with internal and external departments to create implementation plans the A/B tests
• Use analytics platforms and other tools to monitor and analyze the outcomes from the tests
• Produce and present testing roadmap and CRO performance reports
• Create design, content and development guidelines based on findings from winning tests
• Stay on top of Conversion Rate Optimization trends, new tools, and best practices

JOB REQUIREMENTS:
• 5+ years of experience with website and e-Commerce
• Four-year college degree required in Marketing, UX Design, Analytics, or related course of study
• Fluent in English
• Proficiency in using Google Analytics, Google Optimize, Optimizely, VWO or other website analytics optimization tools
• Expertise in using web analytics and sales data to drive decisions, identify opportunities for improvement, and to validate the success of key site changes/enhancements
• Solid understanding of statistical significance when analyzing experiment results
• Must have the ability to manage multiple projects in a fast-paced, deadline-driven environment