VPBank

89 Lang Ha, Hà Nội

Company Size : 5000-9999

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Job Summary

5000-9999

Product

Việt Nam

Digital Leadership

VPBank

Đống Đa, Hà Nội

  • English
  • Experienced (Non-Manager)
  • Full Time
  • Negotiable
  • Posted:05/09/2026
  • 1

Job description

Overview of job

1. PRODUCT & CUSTOMER JOURNEY LEAD

Ideal Background

  • Digital Product Management
  • Customer Experience
  • Digital Banking
  • FinTech
  • SaaS Platforms
  • Product-led Technology Companies

Key Competencies

  • Product Strategy
  • Customer Discovery & Validation
  • Customer Journey Design
  • Product Commercialization
  • Digital Experience Design
  • Cross-functional Product Leadership

Key Responsibilities

  • Own end-to-end product and customer journey strategy
  • Translate customer needs into scalable propositions
  • Design and optimize customer experiences
  • Drive product delivery and commercialization
  • Leverage existing capabilities to create customer value
  • Improve customer journeys through customer feedback and data insights

2. DIGITAL GROWTH LEAD

Ideal Background

  • Growth Marketing
  • Performance Marketing
  • Digital Platforms
  • E-commerce
  • FinTech
  • SaaS Businesses

Key Competencies

  • Growth Strategy
  • Customer Segmentation
  • Acquisition & Activation
  • Lifecycle Management
  • Experimentation & Optimization
  • Growth Analytics

Key Responsibilities

  • Build sustainable customer acquisition engines
  • Drive customer activation, engagement and retention
  • Develop growth strategies for target customer segments
  • Optimize customer acquisition economics and marketing ROI
  • Establish experimentation and testing frameworks
  • Scale successful growth initiatives

3. PARTNERSHIPS & ECOSYSTEM LEAD

Ideal Background

  • Ecosystem Partnerships
  • Business Development
  • Platform Businesses
  • FinTech
  • SaaS
  • Embedded Finance

Key Competencies

  • Strategic Partnerships
  • Ecosystem Development
  • Business Development
  • Commercial Negotiation
  • Stakeholder Management
  • Platform Thinking

Key Responsibilities

  • Build strategic ecosystem partnerships
  • Develop commercially viable business propositions
  • Lead partnership identification, negotiation and execution
  • Create new customer acquisition and engagement opportunities
  • Drive ecosystem integration initiatives
  • Deliver measurable customer and commercial outcomes

4. DATA & ANALYTICS LEAD

Ideal Background

  • Commercial Analytics
  • Customer Analytics
  • Product Analytics
  • Growth Analytics
  • Digital Banking Analytics
  • E-commerce Analytics

Key Competencies

  • Customer Analytics
  • Commercial Analytics
  • Data Storytelling
  • Funnel & Cohort Analytics
  • Experimentation
  • SQL / Python / BI Tools

Key Responsibilities

  • Establish customer and commercial analytics frameworks
  • Build measurement and performance tracking capabilities
  • Generate actionable customer insights
  • Support business and product decision making
  • Analyze customer behavior and growth performance
  • Enable data-driven investment and commercial decisions

5. STRATEGY & TRANSFORMATION LEAD

Ideal Background

  • Business Strategy
  • Transformation Programs
  • Consulting
  • CEO Office
  • PMO Leadership
  • Digital Transformation

Key Competencies

  • Strategic Planning
  • Transformation Management
  • Structured Problem Solving
  • Stakeholder Management
  • Governance & Execution
  • Commercial Thinking

Key Responsibilities

  • Translate strategy into executable plans
  • Drive cross-functional execution and alignment
  • Coordinate transformation initiatives
  • Establish governance and operating rhythm
  • Resolve dependencies and execution bottlenecks
  • Support commercialization and scaling initiatives
  • Build and scale new business capabilities
  • Work on high-impact digital initiatives
  • Collaborate across Product, Data, Growth, Technology and Business teams
  • Shape future customer experiences and business outcomes
  • Create meaningful impact through innovation, execution and collaboration

Job Requirement

Shared Competencies

  • Strong commercial mindset
  • Customer-centric thinking
  • Data-driven decision making
  • Cross-functional leadership
  • Ability to influence without formal authority
  • Problem-solving and structured thinking
  • Builder mindset with strong ownership
  • Comfortable operating in fast-changing environments
  • Focus on measurable business outcomes

Preferred Backgrounds

  • Digital Banking
  • FinTech
  • E-commerce
  • SaaS Platforms
  • Technology Companies
  • Digital Product Organizations
  • Strategy & Transformation Consulting

Languages

  • English

    Speaking: Intermediate - Reading: Intermediate - Writing: Intermediate

Technical Skill

  • Python
  • MS SQL
  • BI
  • SaaS
  • Ecommerce
  • MS Power BI
  • Fintech

COMPETENCES

  • Team Leadership
  • Problem Solving Skills

BUSINESS PROFILE

VPBank (Vietnam Prosperity Joint-Stock Commercial Bank) is one of the earliest-established Joint-stock Commercial banks in Vietnam with over 200 transaction points nationwide.

VPBank was established in 1993. As a member of the group of 12 leading banks in Vietnam (G12), VPBank is taking steps to reaffirm its reputation as a dynamic bank with stable financial capacity and responsibility to the community. To achieve this ambitious vision, VPBank has implemented an aggressive growth strategy for the period 2012 - 2017 with the support of McKinsey, one of the world’s leading consulting companies. Accordingly, VPBank will focus on organic growth in targeted customer segments, build up foundation systems expeditiously to serve its growth needs, and monitor opportunities in the market actively.

The development of human resources is one of the key activities in the development strategy of our bank. At VP Bank, the staff are working in a dynamic and professional environment, and we also organize the training courses for enhancing the employees's skills and bring the promotion opportunities to all staff of the bank.