AS White
We are looking for an SEM expert to manage our clients marketing activities.
The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
Responsibilities
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links
• Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• BS/MS degree in Marketing or a quantitative, test-driven field
English
Speaking: Intermediate - Reading: Intermediate - Writing: Intermediate
AS White Vietnam (ASW VN) has been operating in Vietnam since 2011. We recognise the enormous contribution our Vietnam team provides to our clients and this has been instrumental in our rapid growth. We are now located across 02 different locations in Ho Chi Minh City and have over 220 team members.
We are experts in providing offshored teams in the following specialisations:
We are always on the search for more talented people so if you have experience in the above areas, are fluent in English (both verbal and written), we would love to hear from you!
ITJobs is founded in 2014 in Vietnam and the primary goal is grow to one of the leading specialists in recruitment and selection of IT staff in Asia.