SmartOSC HN

Overview of job

Established in 2006, SmartOSC is a premium, full-service e-commerce agency. We offer simple yet
effective solutions, from consulting, website development, UX/UI design to managed services. With a
variety of large customers in North America, Asia, ANZ and Europe, SmartOSC’s technical and business
expertise is built around selected platforms including Adobe Commerce (Magento), Sitecore,
BigCommerce, Shopify Plus, Kentico, Optimizely and Salesforce Commerce Cloud.
Over the years, SmartOSC has attracted both tech and non-tech specialists, increasing the number of
employees to over 1,000 across Vietnam, Singapore, Japan, USA, Australia, UK, Thailand, Korea and
Indonesia. With a “people-centric” strategy, we always strive to enable employees to grow sustainably
and pursue their passion with a transparent career path.

1. Content Marketing Executive
- Manage the execution of content marketing initiatives across different channels such as: website, social media, EDMs, and other online/offline touch-points
- Collaborate with designers to develop & visualize asset design/creation and image content creation including editing of banners, images, landing pages, EDMs, etc.
- Ensure best in class SEO while producing engaging and innovative content
- Conduct market research and analysis, design and develop propositions that are relevant to our target audiences

2. Brand Marketing Executive
- Organize various types of events (exhibitions, seminars, webinar, podcasts, etc.) including: support development of the event programs, and assists in the planning and execution of the events.
- Writing and producing all marketing & branding collateral, including brochures, letters, emails, website content, press releases to increase brand awareness & attract qualified audience
- Implement & monitor advertising/communication campaigns (PR, social media, website, etc.)
- Track and report on key metrics to ensure constant improvement of demand initiatives

3. Senior Digital Marketing Executive
- Lead a marketing team of 1-3 staff
- Create and optimize website content, landing pages using Wordpress
- Manage and optimize SEO on-page activities and monitor SEO results & monitor blog posts production
- Run ads (targeting, retargeting, keyword search, display) via Google, Facebook, Linkedin
- Conduct branding activities: apply awards, conduct webinar, podcasts…
- Analyze data through Google Analytics, Search Console, Google Data Studio…
- Cooperate with SEO team, Sales team, Product team, Customer success team to align strategies and plans

4. Senior SEO Executive
- Manage and optimize performance of on-page and off-page to increase SERP visibility, Click-through rate, Organic traffic and Leads
- Do keyword research and find new potential keywords and new Google algorithm updates
- Build backlinks, social links, satellite website system, guest posts
- Fix errors, index links, implement trendy and creative SEO techniques
- Analyze performance data to adjust SEO plans and strategies