Grab
Maple Tree Business Center, 1060 Nguyen Van Linh, TP Hồ Chí Minh
Quy mô công ty : 100-499
Xem thêmTóm lược
Mô tả công việc
Tóm tắt công việc
Role Overview:
This role is responsible for driving the oversight of Driver Marketing in the country. This includes Driver Demand Generation and Lead Acquisition and management of the Driver Lead Funnel. It would include providing Driver Content Marketing direction and strategy, collaborate with internal teams leveraging Marketing Automation Tools such as Eloqua and Top of the Line advertising across Google and SoMe platforms.
Key Responsibilities:
Functional
- Oversight in developing Driver Campaign Marketing Strategy within in country markets
- Drive Quarterly Driver Marketing Plan & ROI reporting for country
- Develop & execute driver marketing campaigns across online and offline channels in across awareness, lead generation and demand generation objectives
- Manage Driver Marketing Budget Plan
- Collaborate with Creative Team and/or Outsource asset development to agencies
- Manage Media planning across multiple channels, both offline and online.
- Develop and maintain marketing relationships with Influencers, Blog networks as well as Forum Webmasters
- Become the go-to authority in Driver Life Cycle within the country. Understanding driver pain points and challenges.
- Drives both qualitative and quantitative research across driver segments and verticals
- Owns driver website content
- Collaborates with P.R team on local news and influence PR content calendar in country.
- Comfortable with analysing data and develop marketing actions from it.
- Collaborate Drivers Retention and Loyalty team on Promotions and and marketing initiatives. Owns the communication.
- Collaborate Customer Experience teams on various programs and initiatives. Owns the communication.
- Collaborate with Business Operations team across all verticals, developing best-in-class driver communication assets across multiple purposes such as training, churn prevention, where topics mention are inclusive but not exhaustive.
Marketing Automation
- Collaborate with internal teams to customize nurture tracks for in country usage as well as performance analysis and reporting
- Drives and Prioritize Always On marketing tracks to manage customer life cycle.
- Collaborate with internal teams to develop data insights within marketing automation platforms
- Collaborate with internal teams to optimize Paid Search Marketing. Lowering cost per click and cost per lead
- Collaborate with internal teams to optimize Driver Website and grow organic traffic
- Influence and lend insights to search behaviour and patterns in-country
People
- Build strong relationships across multiple stakeholders in Operations, Marketing, Business, Analytics and Business organization
Yêu cầu công việc
Key Requirements:
- Degree in Marketing, E-commerce or Business.
- Professionally proficient in English and in-country native language.
- At least 5 years of working experience in Multinational Companies
- At least 3 years of marketing/brand management experience.
- Personable, presentable and ability to articulate well
- Critical and analytical thinking skills with sound understanding of marketing principles and message positioning
- Effective project management skills
- Ability to insightfully brief and direct creative materials based on audience, medium and channel
- Strong writing skills with the ability to communicate complex ideas in a simple way
- Comfortable with designing, executing and tracking successful digital marketing campaigns, email marketing, social media campaigns, integrated marketing, mobile marketing and direct marketing campaigns.
- Understanding of Google Analytics, Eloqua, Mailchimp, Telerivet (or any data analysis software) is a plus
- Ability to use Adobe Suite or production software is a plus.
POSITIVE & COLLABORATIVE ENVIRONMENT
Grabbers thrive in a corporate culture that values every team member's contribution towards our goal of improving lives.
Grabbers thrive in a corporate culture that values every team member's contribution towards our goal of improving lives.
ROCKET FUEL FOR CAREERS
Grabbers experience hyper professional growth and all the challenges that entails. Grow your skills while working to solve real issues across the region.
Grabbers experience hyper professional growth and all the challenges that entails. Grow your skills while working to solve real issues across the region.
FUN & DEDICATED FAMILY
Grabbers work hard and play hard. Our teams grow as one as they overcome challenges and have fun along the way.
Grabbers work hard and play hard. Our teams grow as one as they overcome challenges and have fun along the way.
Ngôn ngữ
-
English
Nói: Intermediate - Đọc: Intermediate - Viết: Intermediate
Yêu cầu kỹ thuật
- Golang
- Calendar
- Ecommerce
- Adobe
- Google Analytics
- FuelPHP
- MailChimp
- Data Analysis
- Digital Marketing
- Adobe Suite
NĂNG LỰC
- Responsible
- Creative
- Planning Skills
- Communication Skills
- Project Management
- Research
- Hard working
- Management Skills
- Analytic Skills
Thông tin doanh nghiệp
Grab is Southeast Asia's leading ride-hailing platform.
We solve critical transportation challenges and make transport freedom a reality for 620 million people in Southeast Asia.
Grab began as a taxi-hailing app in 2012, but has extended its product platform to include private car services (GrabCar), motorcycle taxis (GrabBike), social carpooling (GrabHitch) and last mile delivery (GrabExpress).
Grab is focused on pioneering new commuting alternatives and for drivers and passengers with an emphasis on speed, safety and reliability. The Company currently offers services in Singapore, Indonesia, Philippines, Malaysia, Thailand and Vietnam.